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Brand equity: why and how should you measure it?
![PDF] Measuring the Brand Value of Media Platforms in an Equilibrium Framework | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/70d0f9f5cd9da6a768c628e615c71dc537a68a5b/25-Figure1-1.png "PDF] Measuring the Brand Value of Media Platforms in an Equilibrium Framework | Semantic Scholar")
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